Sitting with a well-earned coffee in the studio the other day, I was flicking through some old jewellery magazines, as I often do, looking for design inspiration and checking out how styles have changed, or in some cases, stayed the same.
I came across this copy of Perfect Brides & Weddings and remembered that I had actually been asked to write an article on purchasing a diamond for this premiere issue.
Rereading it, I realised that although it was published some years ago, the information is still very relevant today, so I thought I’d share it with you.
So grab a coffee and enjoy.
It’s so romantic…. you and your true love have decided to make it official and travel life’s journey together and it starts with that perfect symbol of love…..a diamond.
Nature’s own creation, a symbol of your commitment and love for each other, not always flawless, but always shining brightly for the world to see and admire.
Unfortunately, for many couples this image is far from reality and the process of choosing and purchasing a diamond becomes something of a nightmare, certainly not the ideal start to this period of romance and elation. For many brides, a less than satisfactory diamond buying experience can leave them with such a negative image of their diamond that they lose the emotional connection with their engagement ringand the pleasure of wearing it is diminished.
The simple fact of the matter is you can avoid complication and disillusionment by arming yourself with some basic knowledge. It is indeed a shame that the jewellery industry has fast become one soured by misrepresentation and secrecy. With the emergence in popularity and dependence on the internet, consumers are now self-educating themselves to a certain degree, but with such an influx of information, it is easy to become confused. So who should you trust…. and why? Continue reading